A healthcare business has secured a deal with luxury department store Harrods to stock its innovative range of vitamins and supplements.
The 'Diso' branded vitamin and supplement strips, developed by Issa Group, will go on sale in the London store from 1 June, offering consumers a unique way to take their daily vitamins.
The pioneering oral strips dissolve on the tongue to give fast, high-impact nutrition. The 10-product range includes collagen, probiotic and multi-vitamins. There are also products to promote better sleep, skin benefits and boost energy levels.
The deal, secured following extensive talks between the Preston healthcare business and the London store, involves displaying Diso on a dedicated shelf space, with the possibility of adding more products. These could include the business’s Lipsorbic range of liquid supplements, and its nutritional supplements for dental use and for pets.
The vitamins, supplied in reusable tins, which can be refilled, will be priced between RRP £9 and £11.
Harrods is the first high street retailer to stock Diso, with the products also available via the business’s online shop and major online retailers. Negotiations are also ongoing with other high street retailers.
Javid Patel, commercial director of Issa Group, said there are no other similar products available on the UK market. He said:
“We’re delighted to be able to announce this deal with Harrods, which comes following extensive negotiations. To have the product in such a prestigious, well-known store so early in our journey is a fantastic achievement for all involved in developing and manufacturing the brand.
The vitamins market is growing rapidly as more people become increasingly health and nutrition conscious – with a particular focus on boosting the immune system, following the COVID-19 pandemic. We have come up with the Diso range to enable even more people to take advantage of the benefits of vitamins. They can be taken on to go, with no water required and no swallowing required, and absorption is fast and effective.
We look forward to see our products on sale in Harrods and forging a lasting partnership with such an icon of London.”
The global vitamins, minerals, and supplements market is expected to grow from $129 billion in 2021 to $196 billion by 2028, according to the Global Wellness Institute.
